The Best Colors to Wear if you Work in Sales Aura Image Consulting

The Best Colors to Wear if you Work in Sales

There is no doubt that color plays a powerful role in the sales process. Designers and marketers alike know that color has the ability to create a mood, provoke emotion and even inspire one to take action. Every color carries and reflects its own energy, so it can definitely help you increase sales!

Color is not only for your website or business logo, but it is also for you! If you are in a position where you are required to sell an idea or product, then your personal image and presentation is the most important sales tool!
Although you have a great product at a great price and amazing value, people will not buy from you if they don’t like and trust you. The goal is to resonate with your audience by connecting to their story, building rapport and understanding their emotion. You can do this with color psychology.

Below I have listed the Top 5 Colors that fit well in any sales situation.

Disclaimer: Although I have listed these colors in their purest state, each color has multiple shades that will give a totally different feeling. Use this as a starting point for your wardrobe, then build on this with a professional color analysis to find your personal best.



Blue is the most favored of them all with more than 50% of the population preferring it over any other color in western society.


  • Trust
  • Dependability
  • Professionalism
  • Calm
  • Commitment
  • Conservative


Most things around us take on this color, and it occurs naturally to us in everyday life.


  • Harmony
  • New beginnings
  • Trust
  • Tradition
  • Peace
  • Prosperity
  • Natural
  • Balance
  • Reassurance


A great color that can easily go from formal to casual settings. Brown is a warm and inviting color balanced with a reliable feeling.


  • Traditional
  • Stability
  • Reliability
  • Supportive
  • Grounded
  • Positive
  • Approachable


Is very common in corporate and business settings and tends to be the alternative to the everyday black. When worn correctly with your personal coloring, grey is a perfect balance between authoritative black and innocent white.


  • Responsible
  • Sophisticated
  • Efficient
  • Refined
  • Controlled
  • Wisdom
  • Knowledge


Surprisingly this is the second most preferred color in western culture. It has a long history of being the color of royalty and prestige in political circles. When worn effectively in business, it is a perfect balance between energetic red and calming blue.


  • Creative
  • Protective
  • Peace of mind
  • Thoughtful
  • Intuitive
  • Superiority

Remember to balance your own personal wardrobe coloring with your audience’s emotional tastes. Pink, yellow or orange, which are often left out of professional circles, can be your best sales colors if it resonates with your audience.

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